“TYPING” – Benjamin Edgar & Christion Lennon’s Newest Venture Seeks For Minimalism
“Fonts are the clothes that words wear.” – The term that has coined the ethos of “TYPING”, Benjamin Edgar’s and Christion Lennon’s newest venture. The powerhouses behind Boxed Water, Brotherhood, and Peace & Quiet have partnered for the perfect alley-oop that is encapsulates the meaning of a graphic t-shirt.
With the newest project announced last week, Office & Gallery in LA housed the inaugural viewing for the capsule. It’s simplicity thought with complexity. Themed on the realm of fonts and text positioning, “Typing” bridges the connection of utilizing a single word and narrating that through a specific typeface to further convey meaning, context, feeling, or even it’s pronounced sound.
“To achieve this we created a framework that sits at the intersection of vocabulary and typographic design. Each garment features a single word, often uncommon, shown in a typeface that best matches its definition…the pieces of clothing almost become one-word poems.”