Esports team and lifestyle brand 100 Thieves announced their new “Numbers Collection” on Twitter this week, with an on-site lookbook and Feb. 29 release date. Since the brand appointed Doug Barber as Brand and Apparel VP the merchandise has been taking drastic changes within the e-sports community to focus more in the streetwear space and elevate the overall offerings.
The capsule collection, which consists of nine pieces, is characterized by attention to detail through premium materials and construction. Items range from tops and bottoms to outerwear and headwear. With the collection titled “Numbers,” the launch marks the first time the brand is releasing product in a brick and mortar store located in their newly opened 100 Thieves Cash App Compound.