100 Thieves Debuts Capsule Collection This Week
Feb 25, 2020
100 Thieves Debuts Capsule Collection This Week
Esports team and lifestyle brand 100 Thieves announced their new “Numbers Collection” on Twitter this week, with an on-site lookbook and Feb. 29 release date. Since the brand appointed Doug Barber as Brand and Apparel VP the merchandise has been taking drastic changes within the e-sports community to focus more in the streetwear space and elevate the overall offerings.
The capsule collection, which consists of nine pieces, is characterized by attention to detail through premium materials and construction. Items range from tops and bottoms to outerwear and headwear. With the collection titled “Numbers,” the launch marks the first time the brand is releasing product in a brick and mortar store located in their newly opened 100 Thieves Cash App Compound.
“Numbers will be released both online and at the brand’s first retail location inside the 100 Thieves Cash App Compound in Culver City. In-store availability begins February 29 at 10 a.m. PT, followed by an online launch at 12 p.m.
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